Recommendations For Reading - April

Hi

Good afternoon to you :) I’m posting a few April recommendations which therapists or even budding therapists might like to read.

I’ve read every one of them personally so .. well let me know what you think



Free Reframing Ebook

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the tactics, routines, and habits of billionaires, icons, and world-class performers

By Tim Ferris … The Author of The 4 Hour Work week

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The Morning Miracle a must recommend to therapists and clients alike
>>>

Lots of freebies and information on how to set your day up to win !!








The Importance of Digital Marketing for Pratitioners

The Importance of Digital Marketing For Practitioners

digital marketing for practitioners and therapists

The importance of Digital Marketing to therapists and practitioners cannot be overstated. The fact is, the world is moving into a digital era. Most businesses that seek viability, have literally incorporated the digital marketing as a way of social networking.

Therapy is a business. And for it to be termed as a successful business, it needs to grow. Admittedly, the business is highly competitive. Furthermore, word- of – mouth referrals aren't enough to keep the business thriving anymore.

A survey by Brightlocal stated that at least 88% of consumers trust online customer reviews just as much as they would personal recommendations. That said, let us discuss the importance of digital marketing for practitioners and therapists.

Online Visibility

In the digital era, your visibility needs to extend beyond your office. You need to get your business known on social media platforms. You can increase online visibility through Search Engine Optimization, paid search advertising and Social advertising just to mention a few.

Online visibility helps to build your practice brand and name. Moreover, you will end up reaching approximately 2 billion people worldwide.

Positive Digital Reputation

A good reputation is literally the bane of your practices existence. A good reputation has the ability to create trust and a significant level of confidence in your customers. This also gives the company an edge in a highly competitive field, allowing it to stay ahead.

How can one achieve a good reputation? Through constant communication with customers, dealing with queries and delivering the product or service promised. Satisfied customers will hence, tell other people about your brand.  And social media will allow the word to spread faster than word of mouth.

Improve Patient Retention

In the healthcare industry, customers are usually the patients. Due to the digital world, our life has become more convenient. And not only at home, but even on business transactions. For example, now we can shop online and have the item delivered right to our doorstep.

The microwave fast system that has been sensitized to has reduced our level of patience significantly. Consumers now seek convenience in everything, including patience. Now clients prefer making appointments online, instead of having to wait to book an appointment.

Customer Engagement

The best part about the internet and social media is that you can interact with your clients. This includes both loyal and potential clients.

The two-way interaction allows you to find out what the clients want and need. Hence, you can tailor your products and services to suit them. Engaging clients and asking them about the practice makes them feel important. Thus, you are likely to create loyal clients.

Moreover, you can deal with queries that may arise immediately. Social media engagement will keep your clients on any changes in your business.

In conclusion, digital marketing is a very cost-effective method. This is as compared to traditional marketing that involves billboards, television advertisements and so forth.

However, you need to keep in mind the importance of conversions. Without it, all your marketing efforts will prove useless. Ensure that you keep an eye on conversion optimization to increase your level of success.

Why Practitioners Need Marketing

Hi Kimberley here,

Hope you're having a great day :)

Just a quick story you may be able to relate to..

When I first started out as a practitioner, (some 28 years ago) I was so pleased to have finished all my training, all I wanted to do was just set up my practise and help make a difference.

I didn't even think about how I was actually going to get any clients, let alone manage to pay my bills so I could support myself and reach the people I could potentially help.

You see, probably like you, therapy and personal development were always and still are my passion.

Anyway, nobody in all the training I undertook had even mentioned how to let clients know I was there. In fact if I'd even thought about it at all it was almost a rude thing to actually try to as I saw it "sell myself"

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The Build It & They Will Come Theory Of Gaining Clients ...

I was of the theory, like many other that the Build & They Will Come way of gaining clients worked

Myth Busting 1.... Sorry to Burst Your Bubble :)

Are You Stuck @ Stage 1? What's the old adege?? "If you build they will come" ... Its from The Field of Dreams Movie ...

Rule 1. Building things is hard work - (think of all the countless hours you've studied to become a professional maybe even all the sacrifices you've had to make) "If you build it, they will come" tells you as a practitioner that you use all of your resources and energy to get to the point where you are qualified and have actually set up your practise and thats it ... (well except of course actually seeing the clients and doing the work you studied for). and thats seems fair after all you've studied, set up your practise and are prepared to work with clients.

Rule 2. Building a sustainable practise is really tough. "If you build it, they will come" is a solace.  I'm sorry to tell you but building it ( as above) is only stage 1 in a long line of stages. It’s your foundation. But it’s no good having even a strong foundation if you aren't going to build a house on it ..

But that's not sort of fair I hear you say ... look at all the work I've done already (well thats what I sort of said!!)

Lets not look at the problem of not having many clients (after all that won't help anything)  .. lets look at how to change things for the better .. lets look at the solution ... >>>

Until the next post .... How To Build You're Private Practice ... Without it costing a fortune

 

Case Study : How Mike Built His Practise From 0 - infinity

Hi

Its KimberleyAnd ...

I Have An Incredible Case Study I’d Like To Share With You...

I d Like You To Take A Look At The Practitioner Below...

This Is One Of My New Friends Mike...

Mike Went From Working Full Time In A Job He Hated To Earning An Incredible Income Working Only P/T In And On The Raw Foods & Juicing Therapy Business He Loves... In Just 8 Weeks...

Now You May Have Heard Similar Transformation Stories In The Past...

Yet This One Is Unusual And Unlike Anything You’ve Seen Before...

That’s Because Mike After His Initial Set Up Only Spends 20 Minutes A Day Sending Out Emails...

And Lets A Series Of Online Videos Do The Rest For Him...

continue reading This IncredibleStory To Find Out His Exact Method...

And How Anyone Can Duplicate This Practice Building Funnel...

You See... Mike Had Built This Business Out Of Complete Desperation...

He Was Made Redundant From His Job And Was Living Off The Couple Of Clients He Had Manage To Get In His Raw Food & Juicing Therapy Practise...

A Practice He Couldn’t Seem To Build Up And Believe Me He Wanted To. He Had Hated Working In His Previous Job With The Unsociable Hours and The Drudge... And Therapy Was His Passion...

He Is A Living Walking Example Of What His Therapy Could Do...

After All He Lost Over 2 Stone ( 28 Lbs/ 13 Kgs) In Just 1 Month Healthily And HappilyNever Ever Being HungryAnd Had Got Over All His Ailments And Aches And Pains Following His Own Therapy Training Advice ..

 

So Mike Decided To Try And Build Up His Practice And Work From Home...

After All Those Online Gurus Made It Look Easy To Make Money For His New Found Retirement And Enjoy The Work He Was Doing...

Mike Joined Every Coaching Programme, Every Training Product He Could Find...

He Took Massive Action Following These Plans...

In The End Mike Had Spent Most All Of His £70, 000 Redundancy Money On All Of These Coaching And Training Programmes...

However He Was No Closer To Achieving His Goal Of Earning An Income From A Self Employed Career He Had A Real Passion For...

All the Business CoachingTraining Programmes He Had Been Through Seemed To Give Him All The Pieces He Needed To Be Successful....

Yet Non Of Them Had Shown Him How To Put It All The Ingredients Together And Get Started Making A Living...

Like Following One Of His Juicing Recipes He Had All The Ingredients...

Just No One To Show Him How To Put All These  Together To Make A Good Juice....

Mikes Time Was Quickly Running Out...

His Redundancy Was Enough To Get Him Through The Next 3 Months Leaving a Sum Over Or He’d Have To Get Back Into The Industry He Hated...

The Worst Part For Mike Was That He And His Wife Shared Everything...

And She Certainly Wasn’t Happy About Him Spending His Redundancy ... Sure She Supported His Efforts At Being An Entrepreneur At First After All Shed Seen How Unhappy He ‘d Been In His Job...

But After Him Spending Nearly £60,000 And Constant Failure...

She Started To Think That Mike Had Really Gone Crazy...

And Gave Him A Deadline Of 3 Months To Succeed or Give Up And Get A Real Job...

Or She Would Divorce Him...

With Only 3 Months Left Mike Was Desperate ....

He Felt Like A Complete Failure...

And Couldn’t Understand Why Nothing Was Working...

H e Was A Hard Worker For All Of His Life ... Since School And He Didn’t Mean To Be Made Redundant After 20 Odd Years Of Service...

H e’dBeen Taking Action And Following All The Advice Given To Him By Online Gurus...

It Couldn’t Be His Fault That He Couldn’t Make It Work...

Could It...

And Now He Wouldn’t Be Able To Support His Family.... In Just 3 Months Unless He Found A Job Which He Knew He Would Hate....

Mike Felt Completely Helpless And The One Thing He Had Left ... His Family Was Slipping Away From Him...

And Thats When It Happened...

 

It Was Around This Time That Mike Came Across One Of My Articles For A Coaching Programme That Promised To “Build His Practise “For Him...

Following An InterviewTo Determine His Suitability, And To Answer Any Questions...

Mike Decided To Give It A Shot ...He Had Nothing To Lose...

He Used The Almost The Last Remaining Pot Of His Redundancy Money To Pay My Coaching FeeHe Decided If He Was Going To Go Out He Was Going To Go Out Fighting...

During Our First Call Mike Decided To Open Up About His Story And How He Got Into His Current Situation...

I Sympathised With Him And Recognised That He Was A Hard Worker...

He Just Needed That Extra Push To Help Him Put Everything Together.. Finally Getting Started ...

He Was A Good Man And His Family Deserved It...

They Deserved A Break...

And So Together We Put Together A Plan That Would Bring Him In At Least 5k A Month In Under 3 Months Before His Remaining Money Ran Out and He Had To Get a Job...

From My Experience I Knew That Mike Would Need 3 Things In Order To Ensure His Success...

  1. He Would Need A Hungry Audience Who Had A Problem That Needed Solving
  2. He Also Needed A Simple Product Or Service Based On His Experience And Qualifications ... That Solved The Problems Of His Audience In A Simple Unique Way...
  3. He Needed Professional Materials To Help Him Sell The Product Automatically...

So Once we’d Re-established His Confidence & Done Some Research,  Mike Decided that he wanted to Set Up & Run Retreats For His Raw Food And Juicing Practice...

Now To Get Mike Started I Showed How To Him Make Some Simple Videos Emails That He Could Send Out To His Database / Contacts

These Automated Emails Linked To A Series Of Lesson Videos That Potential Clients Could Watch For Free... Just Like The Ones You’ve From Me Been Watching but for Mikes field of Expertise...

This Built Up  Credibility & Trust With His potential Clients..

Now I Wanted To Make Sure That Mike Had No Chance To Fail With His Prospects

And Yet I Didn’t Want To Do All The Work Selling The Retreats For Him...

Because Mike Would Need To Be Able To Duplicate The System Again And Again For New Products In The Future...

So I Showed Him How To Record A Professional Video That Would Sell To His Prospects The Way I Would In Person...

And They Could Buy The Retreats Online With Paypal....

Mike Put Everything Online And Sent Out the emails To Clients Who Had Got Back To Him From Previous Emails... I also showed him how to grow his email list easily...

This Series Of emails & Videos Booked Him 10 New Clients That Week Paying Him £5000 and that was just the deposits for his retreats...

Which Motivated Mike Even More ....And The Following Week He Had Booked 15 New Clients Bringing Him £7500 in Deposits...

In Just 2 Weeks By Taking The Right Actions And Following Direction He Had Made £12500 in deposits alone...

Ok He Had, The Client & The Deposits Now I showed Him How To Set Up & Run Retreats...

And the Rest as they say Is History...

By the Way Mikes a real Person check out www.RestartRetreats.com  .

Amazing Guy !!  Great Fun, Outstanding, 

Retreats For His Raw Food And Juicing Which Sold Out In 2016 Are Brilliant.

If You Want To Lose Weight Or Detox These Can’t Be Bettered,... But,  Be Very Quick They Usually Have A Waiting List And Sell Out Immediately New Dates Are Released ...

And If You Re Wondering Mike Never Went Back To His Old Job And IsSo Is Much Happier, Works Hours Only To Suit Himself And Has A Great Social Life, oh and the breakup was never mentioned J Image of smily face

You See All Mike Needed Was A Little Push ... That First Step And A Little Help To Get Him Started....

After A Few Weeks He Even Hired An Outsourcer To Help Him So That He Had Even More Free Time Not Less...

And That Way He Could Also Do Something Else Which Made Sure He Never Had To Think About GoingBack To The Job He Disliked ... We’ll Get To That In Just A Minute...

As I Took Mike Through His Own Training Showing Him Exactly What To Do & More I Made A Series Of Training Videos Because...

I Had Been Getting Numerous Calls And Emails From Prospective Coaching Clients Asking About Me To Help Them To Build Their Practice With A System That Was Less Costly Than My Coaching Fee...

 Even Though Some Of Them Were Happy To Pay This Fee. Well There’s Only 1 Of Me And I’ve Always Had To Turn Many Many Clients Away...

And I Thought This Need In The Market Would Also Be Another Perfect Opportunity For Mike...

The First Thing I Did Was Look At The Emails and Make A List of Exactly What Problems Most Practitioners Needed Help With.

And So The List Contained These Problems And About A Dozen Other Complaints That Others Had About Other Business Building Programmes On The Market..

Here Are Just Some Of The General Ones ... See If Any Of Them Apply to You..

  • Overcoming mental blocks to actual marketing·        
  • Self Doubt, Feeling Of Inadequacy, Lack Of Confidence Or Mental Blocks To Success
  • ·         Overwhelm About What To Do First
  • ·         Needing Clear & Practical Help ( Including The Bits To Save Time)
  • ·         Filling Pipelines
  • ·         Turning Prospects Into Paying Clients
  • ·         Automating Marketing
  • ·         How Exactly To Choose a Niche or Product To Promote
  • ·         Clarity In Marketing
  • ·         Getting More Clients Consistently
  • ·         Work On Marketing Materials And Initiatives
  • ·         Ramping Up Business
  • ·         Having Consistent Cash Flow
  • ·         Working Too Long Hours
  • ·         Creating Ebooks, Videos, Webinar, Audios or Retreat And How To Market Them
  • ·         Automating Their Services
  • ·         Focus & Accountability
  • ·         What To Charge
  • ·         Raising Rates
  • ·         How To Set Up A Facebook, Twitter, Youtube, Google Plus Page Or Campaign

The Main Problem Though Was That Any Training Programme That Would Show Them Exactly How To Do All These Things Which Was Worth Their While Was Prohibitively Costly.

My Regular Fee is Normally €90.00   for a 90 minute Coaching Session and a Private half Day Work Session would Cost€245 (well we do work very hard and the returns are seen for themselves)

 I know of some business people who pay $20,0000, $30,000, £100,000 in an attempt to get what they need but why should they ?? ...

These Emails Were From People Who Couldn’t Afford Anywhere Like Those Fees...

 Also As Mike Had Discovered A Lot Of The S0 Called GURUS Missed Out Important Key Element...

These Videos Show Every Single Step Of The Way About Overcoming Obstacles, Setting Up An Automated Practice,  Product Set Up ( In Mikes Case Retreats), Successfully Marketing The Products...

I set up a training programme for Mike to gain more clients, automate everything and now you can have acces to it too

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